What is promotion?

You may have the most attractive and informative web site on the Internet but if nobody visits it then it is of little use to you. What it needs is promotion! Promotion can be either offline or online.

Online Promotion:

Most people will visit your web site using a search engine or a directory (see 'Understanding Search Engine Optimization (SEO)' ). These often list hundreds of entries similar to yours. The aim is to get your site close to the top of the list. Warning! It can take several months for your site to become listed on popular search engines like "Google" and "Yahoo". To speed up the process it is possible to submit your details directly to search engines and directories.

Offline Promotion or what can I do to promote my web site?

encourage friends, relatives and customers to visit your site
make sure that all your business stationery (letterheads, business cards, leaflets etc) carry your web site address
advertise your site in the local press
add a signature to your outgoing email

How RomWebs can help

we can submit your site to popular search engines and directories
we can optimise your pages so that they come close to the top of the lists
we can resubmit your pages on a regular basis

Fees

Our fees for these services are negotiable but start at around £50.

Understanding Search Engine Optimization (SEO)

Search Engines
Typically a person will search for what they want by typing in a keyword or phrase. For example a person looking for butchers in Harrow might type in "harrow butchers" or harrow butchers. Most search engines use software called robots or spiders to search the internet for new sites.

Directories
These are like Yellow Pages. The person would search through a list for Harrow and then through that list for butchers. Often search engines get their information from directories. Unlike search engines directories are created by humans.

Search Engine Position
Different search engines use different criteria to decide your position on their list of similar sites. These criteria themselves frequently change. To improve or even keep your position requires continual maintenance of your site.